ANTARIS.AZ: 1231 orders from the site via a product catalog in Meta and Google Ads
We found the account errors, built tracking and connected a product catalog. Over 12 months — 1 231 orders from the site, 2 572 enquiries and 659 comments.
Get a consultationOrders were happening somewhere in the dark
ANTARIS.AZ is a store with a vast range: from backpacks and stationery to safes and office furniture, plus a B2B line and official distribution of brands like Faber Castell. Advertising was already running, but it brought no results — and, crucially, there was no way to understand why: tracking on the site simply wasn't in place. Orders were happening somewhere in the dark, and not a single one could be tied to a specific ad or category. For a store with hundreds of SKUs, this means budget is allocated at random, while the best-selling items are promoted exactly like dead stock.
Fix the foundation and build a strategy for B2C and B2B
Find and eliminate the account errors that prevented advertising from generating orders, set up tracking from scratch, and build a coherent strategy for the dual nature of the business — retail and B2B at the same time.
What we did and why
Audit first — there were specific reasons the advertising wasn't driving sales
We went through the account and found the key errors: incorrect campaign scaling, the wrong objectives selected and the absence of a coherent strategy. Until those errors were fixed, every new budget would pour into the same leaky funnel. First we fix the foundation — then we pour in traffic.
Tracking at a professional level — without it the whole volume runs blind
We set up purchase tracking and e-commerce analytics. Only then did full visibility emerge: the path the buyer takes, which category and which creative actually drive an order. For a store with this kind of range, this isn't an 'add-on to analytics' but a precondition without which advertising cannot be managed.
A product catalog — so the range works instead of sitting idle
The store has hundreds of items. Launching a separate campaign for each and producing a creative for each is unrealistic and expensive. We connected a product catalog: it promotes many categories at once and automatically, without burdening a designer for every SKU. This removed the main bottleneck of the business.
Separate audiences for B2C and B2B
A retail stationery buyer and an office-furniture procurement manager are two different logics and two different offers. We split the segments, uploaded customer databases, gathered site-visitor audiences and built lookalikes for scaling. This way each line received its own message rather than an averaged 'one for all'.
Communication tailored to the buyer's preference
Part of the audience is used to buying through a messenger, part to placing an order directly on the site. We built a separate path for each scenario, so as not to lose buyers who are ready to purchase but not where a standard ad leads them.
Image campaigns at peak season
At seasonal peaks we launched campaigns for maximum reach at minimum cost — and with the same tool drove offline conversions, expanding the brand's presence where demand is already high.
Google Ads as an additional channel
Based on behaviour analysis we connected search advertising — to capture demand that searches for the product directly, and to avoid depending on a single source.
Creatives — product formats and carousels
We used product formats and carousels; the catalog meanwhile brought existing customers back and attracted new ones. The 'catalog + carousel' combination kept the range in circulation without manually producing dozens of creatives.
The numbers over 12 months
When a store has hundreds of items, the bottleneck isn't the budget or the creative, but the physical impossibility of promoting everything by hand. A product catalog removes exactly this constraint: it lets you run the entire range at once, without a designer for every SKU. That is why, with a broad catalog, this is not an 'option' but the main lever for growth.
Want the same — to sell your whole range, not just a couple of hits?
We'll find the account errors, build tracking and connect a product catalog so all categories work in circulation at once. Leave your name and number — we'll look into your situation together.