GA4 · UTM · A/B TESTS

Analytics & CRO — more leads from the same traffic

First — see the truth: which channel brings money and which one burns the budget. Then — grow your website conversion on data, not on guesswork. Often this is cheaper than raising the ad budget.

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★5.0 on Google · 20 reviews 100+ clients $6M/year budget since 2016 under contract

Sound familiar?

You can keep making decisions on gut feeling, or you can see the truth in the data and grow conversion

You can't improve what you don't measure. First we set up correct analytics, then we grow conversion with tests — and every lead becomes cheaper without increasing the budget.

Find out where you are losing leads

Traffic is coming, but the conversion to leads is low?

You don't know exactly which channel and creative brings sales?

You make advertising decisions on gut feeling, because the data can't be trusted?

What's included

What's included in the service

Analytics setup

GA4, goals and events, e-commerce tracking, correct conversions.

End-to-end analytics and attribution

UTM tagging, integration with ad accounts and CRM: you see which channel brings money, not clicks.

Dashboards

Clear real-time reports: spend, leads, CPL, revenue by source.

CRO — conversion growth

Funnel analysis, finding barriers, hypotheses and A/B tests of landing pages and forms.

Implementation

Not just a report, but concrete changes and verification of their effect with a test.

What it gives you

More leads from your current traffic

Without growing the ad budget.

Understanding what brings sales

Which channel and creative really brings sales.

Decisions on data

Not on guesswork.

Lower cost per lead

Thanks to clean analytics and campaigns the system has learned to optimise.

How it works

How we work — the stages

Analytics audit

We look at what is being measured now and how, where the data is wrong.

Correct tracking

We set up GA4, events, e-commerce, UTM, integration with CRM.

Data collection

We accumulate clean data on the funnel and sources.

Hypotheses and A/B tests

We find barriers on the way to a lead, test changes to the landing page and forms.

Implementation and growth

We implement what won the test and lock in the conversion growth.

Honestly: where this will NOT work

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No traffic at all — you first need acquisition (see «Website promotion»), there is nothing to test on.

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Not ready to make changes to the website — CRO without implementation is pointless.

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Expecting «magic» without tests — conversion growth is hypotheses and verification, not guessing.

We'll be honest: if there is little traffic — first acquisition, then optimisation. Otherwise there is nothing to test.

Result

What you get

Correct analytics you can trust

An end-to-end picture of «what brings money»

A real-time dashboard

Website conversion growth on data

Lower cost per lead

FAQ

Frequently asked questions
about analytics and CRO

If your question isn't here — message us on WhatsApp, we reply during business hours.

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01 How much does the service cost?

This is a one-off project — the price depends on scope (analytics setup only; analytics + end-to-end attribution; full cycle with CRO and A/B tests). We quote the exact estimate after a short brief. Ongoing support is available on request.

02 How is CRO different from advertising?

Advertising brings traffic. CRO squeezes more leads out of that traffic — by improving the website, forms and offer. Often growing conversion is cheaper than growing the ad budget.

03 I already have Google Analytics — is that not enough?

In most cases analytics is set up incorrectly: goals are not counted, events are duplicated, sources are lost. We make the data trustworthy and connect it to leads and sales.

04 How long does the project take?

Analytics setup is faster; CRO with A/B tests takes longer, because tests need to accumulate data for a statistically significant result. We fix the timeline at the start.

05 Contract/NDA?

We work under an official contract, NDA on request. Access to analytics and the website — only within the scope of the task.

Free consultation