INSTALLS · EVENTS · TRACKING

App promotion — active users, not empty installs

Q: How much does app promotion in Baku cost?

For small and medium businesses — a fixed rate from $420 (700 ₼) per month. Beyond that, the price depends on the size of the advertising budget — the full calculation is provided during a consultation or on the «Pricing» page. Our fee is a percentage of your budget, not a markup on it: it is in our interest that every manat works towards your result. The advertising budget is separate. Tracking setup is billed separately based on scope.

An install is not the goal. The goal is a user who opens the app, registers and pays. We launch app campaigns, optimise for the target action and track where quality users come from.

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★5.0 on Google · 20 reviews 100+ clients $6M/year budget since 2016 under contract

Sound familiar?

You can keep paying for empty installs, or you can — optimise for active users

A cheap install is worth nothing if the person does not use the app. We optimise not for the download but for the target action — registration, purchase, return — and show where real users come from.

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Pouring money into installs, but users do not open the app?

Paying for downloads, but there are no registrations and purchases?

Not sure which channel brings paying users and which brings «empty» installs?

What is included

What app promotion includes

App-install campaigns

Meta and Google App Campaigns (App Campaigns / Advantage+ App), optimisation for installs and events.

Optimisation for events, not installs

We set up target actions (registration, purchase, in-game level) and train campaigns on them.

Tracking and attribution

We connect tracking (MMP / in-app events) so you can see which channel and creative brings paying users.

App retargeting

We bring back those who installed but did not activate or stopped using the app.

Who it suits

Who it suits and whom we help grow

Especially effective for apps with clear user economics.

Gaming apps

We optimise for levels, registrations and in-game purchases.

Fintech and banking

We bring users who open an account and make transactions.

Service and delivery

We grow active users, not one-off downloads.

E-commerce apps

We optimise for registration and the first in-app purchase.

Trust

Our team includes app-direction specialists

Our team includes specialists who run the app direction; we work with international and local brands.

Want more active users, not empty installs? Let us review your case.

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How it works

How we work — the stages

Audit and user economics

We review the current app, analytics and advertising, and record the «before». We calculate how much you are ready to pay for an install and for a paying user (CPI / CPA / LTV).

Tracking

We connect attribution and in-app events — without this you cannot effectively promote the app.

Campaign launch

Meta + Google App Campaigns, audience and creative testing, optimisation for the event.

Optimisation and scale

We reduce the cost of the target action, switch off «empty» sources and scale what works.

Honestly: where this will NOT work

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Weak onboarding or app UX — traffic will not save a product that users leave.

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Event analytics is not connected — it is impossible to optimise for paying users.

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The product has no retention — users do not return and every install «burns out».

We say it honestly at the review: if the problem is in the product, not the traffic — advertising will not cover it. First — analytics and retention.

Result

What you get

Installs from the target audience

Optimisation for paying users, not empty installs

An understanding of which channel brings active users

Return of «dormant» users

Growth of key app metrics

FAQ

Frequently asked questions
about app promotion

If your question is not here — message us on WhatsApp, we reply during business hours.

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01 How much does app promotion in Baku cost?

For small and medium businesses — a fixed rate from $420 (700 ₼) per month. Beyond that, the price depends on the size of the advertising budget — the full calculation is provided during a consultation or on the «Pricing» page. Our fee is a percentage of your budget, not a markup on it: it is in our interest that every manat works towards your result. The advertising budget is separate. Tracking setup is billed separately based on scope.

02 Do you optimise for installs or for purchases?

For the target action. A cheap install is useless if the user does not pay. We set up events (registration, purchase) and train campaigns on them — tracking is mandatory for this.

03 Is tracking needed, and which kind?

Yes, it is mandatory. We connect attribution and in-app events — without this you cannot tell which channel brings paying users. We will help set it up if it is not connected yet.

04 What reports do you provide? Contract/NDA?

Weekly and monthly reports on installs, target actions and cost + a dashboard. An official contract, NDA on request.

Free consultation