SHUKUROV Marketing Group
CONTEXT ADVERTISING · GOOGLE ADS

Google Ads — leads from search by people who are already ready to buy

The customer is searching for your product right now — we make sure they see you first. Every manat spent comes with a clear KPI. Not clicks for the sake of clicks — leads from people ready to buy.

We reply during business hours · no spam · no obligation
leads in the first days 5.0 on Google · 20 reviews 100+ clients $6M/year in budget under contract
Sound familiar?

You can keep paying for clicks without leads, or you can — pay for the right click and measure your cost per customer

In context advertising, the winner isn't whoever pays more per click, but whoever pays for the right click. We measure the cost per customer and cut everything that doesn't bring a lead.
Get a consultation
01
Launched Google Ads yourself — getting clicks but no leads?
02
Your bid budget is draining and you don't know which queries actually bring leads?
03
The agency «set it and forgot it», and CPL is climbing?
Why us

Why clients choose us

Your advertising doesn't depend on one person

A freelancer disappears or falls ill — campaigns stall, budget wasted. With us, a strategist, a context specialist and an analyst run the project nonstop and optimise it every day.

Deep expertise in competitive niches

Real estate, automotive, finance, e-com.

Focus on sales, not on clicks

We set up conversion tracking and calculate unit economics.

Transparent and official

$6M in budget over 2023 · 100+ clients · reports and a real-time dashboard · contract.

What's included

What Google Ads includes

Search advertising (Search)

Shown to those already searching for your product.

Performance Max

Automated campaigns across all Google placements optimised for conversions.

Remarketing

We bring back those who visited the site but didn't leave a request.

Display Network

Reach and audience nurturing on partner sites.

Local campaigns

For offline businesses: calls, directions, visits.

High-converting ads

Copy with triggers and benefits that raise CTR and lower the cost per click.

Mechanism

How we create results — 5 stages

01

Audit and measuring point «A»

We review your current Google Ads, analytics, demand and competitors, and record the «before» results. We calculate how much you're willing to pay per lead and per customer.

02

Error analysis and semantics

We find where budget was being wasted; we assemble profitable keywords and negative keywords, choose formats (Search / PMax / remarketing) and prepare a media plan.

03

Tracking and ads

High-converting ads, goal and event setup, UTM, a dashboard in GA4.

04

Launch and testing

We test queries, ads and bids. The first data shows what to scale and what to switch off.

05

Optimisation and growth

Weekly: bids, negative keywords, budgets. We lower CPL and grow revenue.

Honestly: when context advertising doesn't drive sales

Google Ads captures those who are already searching for your product. It won't deliver sales if:

There is no search demand for the product — people aren't looking for it yet (then start with Meta/content first to create demand).

The niche is too narrow with only occasional queries.

The website or landing page doesn't convert traffic into a request.

The click budget isn't enough for a competitive niche.

We'll tell you honestly — and suggest a channel that actually pays off. And to pinpoint exactly where money is being lost (advertising, the site, the funnel), we have a marketing audit (/marketing-audit/): we analyse the advertising, analytics, the site and the funnel and give you a plan.
Result

What you get

Leads from a hot audience that is already searching for your product

Full budget control and a transparent picture of «what brings leads»

A fast start — enquiries in the first days

FAQ

Frequently asked questions
about Google Ads

If your question isn't here — message us on WhatsApp, we reply during business hours.

Ask your question →
01 How much does Google Ads management in Baku cost?
For small and medium businesses — a fixed rate from $420 (700 ₼) per month. Beyond that, the price depends on the size of your ad budget — a full calculation takes a minute on a consultation or on the «Pricing» page. Important: our fee is a percentage of your budget, not a markup on it: it is in our interest that every manat works toward your result, not that you spend more. The click budget is paid separately, directly to Google.
02 What click budget do I need?
It depends on the niche and the competition for your search terms. We recommend from $600 per month — enough to test keywords and reach a stable cost per lead. We will calculate the exact figure for your queries on a consultation.
03 How soon will leads come in?
Google Ads delivers leads quickly — usually within the first days after launch (unlike SEO). A stable cost per lead comes after the testing and optimisation phase.
04 How is Google Ads different from SEO?
Google Ads — fast paid leads right now. SEO — organic traffic over the medium term (2–6 months). We often run them together: paid search brings leads immediately, while SEO reduces dependence on paid traffic.
05 Does Google Ads support the Azerbaijani language?
No — Google Ads has no targeting or optimisation for the Azerbaijani language; this is a known limitation in our region. We account for it in the strategy: we target by geo (Azerbaijan) and work with Russian- and English-language queries, selecting the mix that actually brings in leads. Knowing such local nuances is part of our expertise since 2016.
06 What if leads come in but don't convert into sales?
We figure it out together: the landing page, the offer, the price, the scripts and the response speed. Advertising brings the interest — your team closes it, and we help build the path from click to deal.
07 What reporting? A contract / NDA?
Weekly and monthly reports + a real-time dashboard. An official contract, NDA on request, payment in manats.
Free consultation

Get a free consultation on Google Ads

We'll calculate a forecast cost per lead for your queries. Just leave your name and number.

or message us directly

We reply during business hours. No spam. No obligation.

100+ companies already trust us with their advertising
Sea BreezePUMAPark CinemaPasha HoldingGo SportBTB BankImperial ResidenceOpen SystemsAkbisAL Group
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