AKBIS: 519 leads in a narrow B2B niche — only Google Ads worked
A narrow B2B niche where there was doubt whether advertising would work at all. We tested the channels — Meta and LinkedIn delivered nothing, so we concentrated the budget on Google Ads. The result: 519 leads, 186 enquiries, 95 calls.
Get a consultationThere was no faith in advertising for a narrow niche
There was almost no advertising experience, and the idea itself was met with skepticism: the audience for 1C solutions is narrow — it seemed that targeted advertising simply would not work here. Social media was inactive, and there was no inbound flow of enquiries.
A steady flow of quality leads for 1C
Build a brand presence for 1C solutions in B2B and ensure a steady flow of quality leads — in a situation where the client believed advertising could not bring in enquiries at all.
What we did and why
We tested channels with numbers, not theory
We launched Meta, LinkedIn and Google Ads — and looked at the numbers, not at "how it should be." In this narrow niche social media delivered no results: the decision to buy 1C is driven not by interest or job title, but by an active search at the moment of need. Honestly acknowledging that a channel does not work is professionalism — not burning budget "for the sake of presence."
We concentrated the budget on Google Ads — the warm demand is there
1C solutions are searched for deliberately, once a need has already arisen. Google Ads captures exactly this active demand — that is why the entire budget went where it pays off, not where "B2B is supposed to be run." This also removed the objection that "advertising does not work here."
Segmentation and tracking by 1C product
Different solutions are needed by different companies — an "own query → own creative → own service" connection, the Pixel and optimisation by enquiry type kept the leads qualified, not random.
The numbers over the period
Not every channel works in every niche — and that is normal. The strength is not in pushing everywhere, but in quickly switching off what delivers nothing and amplifying what brings in real customers. In narrow B2B for 1C that turned out to be Google Ads — 5 years confirmed it.
Do you also have a narrow B2B niche and doubt that advertising will bring in enquiries?
We test the channels with numbers, switch off the ineffective ones, and direct the budget to where it brings in real customers. Leave your name and number — we'll look into your situation.