Aromart: 4.5 years of advertising and 7,700+ enquiries on Instagram for a space scenting system
This case has no '+50% in a single month' or unusual hack. There is something else here: for 4.5 years a single client never changed agency. For a niche product sold through consultation in Direct, that in itself is a result. In 2025 — 7,700+ enquiries, at ≈$0.82 per enquiry.
Get a consultationA niche product bought only through dialogue
Aromart does not sell 'a fragrance' — it sells a system: choosing a diffuser based on room size, matching a scent to the space, understanding consumption and service. This is always a dialogue — nobody orders a professional scenting system through a form on a website. That is why advertising in this niche works only when it is optimised for enquiries to Direct/Messenger, not for clicks or lead forms.
A second point: the niche is narrow — there are not millions of people searching for 'a diffuser for the office'. The audience is limited, and the strategy has to account for that.
A steady flow of enquiries for years — no spikes or slumps
Create a steady flow of enquiries to Direct/Messenger for a niche product with a long consultation funnel — and sustain that flow for years, without 'spikes and slumps'.
What we did and why
Messaging campaigns as the core format — because the product requires dialogue
In a niche where the customer does not 'write an email and wait for a reply' but instead messages Direct directly with a specific question about their own space, everything is built around messaging-conversion optimisation. Not clicks and reach — the algorithm brings in the people who genuinely start a conversation.
Long-term iterative optimisation — not 'launch it and see'
In a narrow niche a random monthly spike has no value — the Aromart customer does not 'buy once and leave', and the advertising should not work for a one-off effect either. So we build 'audience + creative + message' combinations over years: add one, cut another, keep the cost per enquiry stable. The 4.5 years are the result of this approach: the advertising does not need to 'explode' every month — it needs to work steadily for a niche business.
The numbers for the period
Not every case is '+50% per quarter' or a strategic breakthrough. Sometimes the most honest indicator is that a client did not change agency for 4.5 years. For a niche product with a long LTV this is not a 'boring case' but a rare one: most agencies — especially in a niche with no room for a 'big breakthrough' — cannot keep a client for more than a year.
Do you have a niche B2C/B2B product where the customer messages Direct with a specific question?
If you need a steady messaging machine for years — that is exactly what we build. Leave your name and number, and we will study your niche.