SALAMANDER: 5,910 enquiries through paid Instagram
Over 9 months — 5,910 enquiries through paid Instagram. For a niche where footwear is bought rarely.
Get a consultationAdvertising was running, but it did not deliver a flow of enquiries
Advertising was running, but it did not deliver the flow of enquiries the brand needed. At the same time the brand had several offline stores in Baku — meaning online could not just idle — it had to bring people to real purchases.
A steady flow of enquiries for a niche with a rare purchase cycle
Build a steady flow of enquiries through paid Instagram — for a product that is not bought every month.
What we did and why
An Instagram strategy built on customer lists and retargeting
Instead of buying cold traffic, we built on customer lists and retargeting — bringing back those already familiar with the brand and not overpaying for reach.
Premium audiences from lists and followers
We assembled premium segments based on customer lists and account followers, and retargeted those who wrote in and saved posts — these are the warmest, cheapest enquiries.
Retargeting matched to a rare purchase cycle
Footwear is bought rarely — so instead of a single impression, regular touchpoints: we bring the audience back at the right moment with discount creatives, without burning them immediately.
Performance over the period
Footwear is bought rarely — so a one-off impression wastes the budget. We favour regular retargeting that brings the audience back at the moment they are ready to buy a new pair, rather than when the algorithm wants to.
Want a flow of enquiries for a niche with a rare purchase cycle?
We build on lists and retargeting, bring a warm audience back to purchase and deliver a steady flow of enquiries. Leave your name and number — we will review your situation.