ECCO: 3375 enquiries from Instagram — in 6 months
We turned paid Instagram into a stream of enquiries. In 6 months — 3375 enquiries and 3000 new followers.
Get a consultationIt worked for reach, not for people
Ads were running but not bringing enquiries — the budget was going to reach rather than to people ready to buy. Premium footwear was sold across several offline stores in central Baku; there was no way to connect the advertising to real demand.
A steady stream of enquiries and engagement
To build a steady stream of enquiries and engagement through paid Instagram, based on the brand's own customer base and retargeting.
What we did and why
An Instagram strategy built on the customer base and retargeting
We built the approach around the brand's own customer lists, lookalike audiences derived from them, and existing followers — a premium buyer is already close to the brand, and reaching similar people is far cheaper than searching from scratch.
Recurring cycles aligned with footwear seasonality
Footwear is not bought every day — we structured the advertising into seasonal cycles so we return at the moment the audience is ready for a new pair, instead of pushing constantly.
Retargeting the warm audience with an offer
We worked separately with those who messaged or saved — they received discount creatives. Someone who has already shown interest becomes the cheapest enquiry when given a timely reason.
Performance over the period
In premium you don't need to find everyone — you need to bring back, at the right moment, those who are already close to the brand. The customer base and seasonal cycles delivered enquiries, whereas before there was only reach.
Do you also want a stream of enquiries instead of reach?
We build the approach on your customer base, retargeting and seasonal cycles so the advertising brings live enquiries. Leave your name and number — we'll review your situation for free.