ALGROUP: 5,200 leads from Meta in 12 months
We turned advertising from likes into real customers. Over 12 months — 5,200 leads and 10,231 new followers.
Get a consultationAds collected likes, not leads
Past campaigns collected likes but brought no leads — the advertising got noticed, yet it did not bring in people ready to discuss buying laminate, parquet and doors.
Bring real customers, not engagement on posts
Build advertising that brings real prospective customers — not engagement on posts.
What we did and why
Account audit for a long decision cycle
First we examined the account, found optimisation errors and set up tracking of audience interests. In building materials a decision takes a long time to mature — without clean data and an understanding of the stages, advertising fires blindly.
Driving leads to Messenger — with follow-up handling
We understood that in this niche the decision is made offline, while the website is a secondary tool. So we directed the flow to Messenger — where the manager works with the customer live. This is not a pretty funnel on the website, this is the reality of the sales path.
Retargeting and creatives matched to audience temperature
Dynamic retargeting via the catalog, with separate work for visitors, engagement and conversations. Creatives — for cold, warm and hot audiences: each stage has its own message, so you do not pay for an "everyone" approach.
The numbers for the period
We understood that in this niche the decision is made offline — so we moved the website to the background and placed our bet on Messenger leads. Advertising is built for the customer's real path, not for a pretty funnel on paper.
Want the same — leads instead of likes?
We will turn advertising from activity into real customers and build a Messenger flow the manager converts into sales. Leave your name and number — we will look into your situation.