Seoul: 9,556 enquiries from Instagram
We launched advertising from scratch, with no historical data, and built a flow of low-cost enquiries. 9,556 enquiries and 7,954 followers.
Get a consultationStarting from scratch — no historical data
There was no experience in online advertising and no accumulated data, while Instagram was the only sales channel. We had to start from scratch, without the support of any historical statistics.
Grow online sales through Instagram
Increase the volume of online sales through Instagram.
What we did and why
Instagram segmentation built on saves
We grounded the strategy in Instagram behaviour, using saves as the key signal. Without historical data we needed a strong intent marker — and saves proved more precise than likes.
Segmentation by recency of activity
Someone who saved a post 18 days ago and someone who liked one 7 days ago are two different people with different purchase readiness. Each received their own message, so budget was not spent on a cooled-down audience.
Core, retargeting, lookalike + photo/video creatives
We worked with interests, the buyer core, retargeting and lookalike audiences, all supported by photo and video creatives. This quickly gathered data from a zero base and brought the cost per enquiry down.
Metrics over the period
Saving a post is a stronger intent signal than a like. By building segmentation around it, we earned low-cost enquiries where there was neither track record nor data.
Do you also want a flow of low-cost enquiries on Instagram — from scratch?
We build segmentation based on Instagram behaviour, gather data from scratch and bring the cost per enquiry down. Leave your name and number — and we'll review your situation for free.