PUMA: +42% to ad performance and 1652 sales through the website
We brought order to the analytics and shifted advertising onto purchases. The result — 1652 sales through the website and 5200 enquiries.
Get a consultationMoney is spent, decisions are made blind
PUMA is a global brand, and the team had experience in advertising. But the results were unsatisfactory, and the cause was impossible to pin down: the analytics were set up incorrectly, and the data across sources did not add up. Budget was being spent, yet which channel and which creative actually drove a purchase remained a guess. For a brand of this calibre that means one thing: money is spent, decisions are made blind.
Make advertising something you can trust
Make advertising something you can trust: accurate analytics, a clear 'ad → purchase' connection, and growth in performance without wasting budget.
What we did and why
First — analytics, without it everything else is blind
We set up accurate purchase tracking so we could see performance by every source and creative. As long as the data did not add up, any 'optimisation' was guesswork. With clean tracking it became clear what actually drives sales and what merely burns budget.
Communication tailored to the funnel stage, not 'one ad for everyone'
We built a strategy where every message depends on the type of buyer and the stage they are at. Someone seeing the brand for the first time and someone who has already been choosing a product receive different creatives and a different offer — so the advertising does not 'shout into the void' but leads to a purchase.
Three segments instead of scattering the budget
We segmented the audience and, taking the budget into account, assembled three large groups — each with its own message tailored to its characteristics. This made it possible to stop paying for 'everyone at once', to hit precisely and to keep the cost per result under control.
Creatives — for conversion, not for likes
On our recommendations the brand reworked its creatives in favour of those that convert, dropping the previous weak solutions. Beautiful ≠ selling — we selected based on data.
Optimisation for purchases through the catalogue
Once tracking and the product catalogue were ready, we moved the campaigns to optimise for purchases on the website — advertising started looking for buyers, not clicks. This is what delivered the main leap in performance.
The numbers for the period
Even for a major brand the root of the problem was not 'bad advertising' — it was that it could not be measured. First analytics — then growth. It was exactly this order that delivered +42%.
Want the same — order in your advertising and sales growth driven by data?
We will bring order to the analytics, link advertising to the purchase and scale the result on data. Leave your name and number — we will review your situation for free.