MESHQUE: 1,231 enquiries — at $1 each via Instagram
1,231 enquiries — at one dollar each. With no offline location: Instagram was the only sales channel.
Get a consultationA single channel — enquiries fell short
The brand had advertising experience, but enquiries were not enough. There was no backup channel either: MESHQUE has no offline location — sales run solely through Instagram.
A steady enquiry flow from a single channel
To secure a steady flow of enquiries and reach through Instagram in the competitive sportswear market.
What we did and why
A strategy around the account with audiences and retargeting
Since the channel was the only one, we built a system: customer audiences and retargeting — so the budget worked for repeat returns instead of only buying cold traffic.
Premium and lookalike audiences built on customer bases and Instagram data
We assembled premium segments and lookalikes based on customer bases and Instagram behaviour, plus retargeting for those who messaged or saved. An audience similar to your own buyers is the cheapest source of new enquiries.
Brand creatives + discounts and video for retargeting
For the cold audience — brand creatives highlighting the advantages over competitors; for the warm audience — discounts and videos that help an already familiar audience make the decision.
Results for the period
Competition in the sportswear market is high, while loyalty is fragile. That is why cheap enquiries come not from a "new creative" but from lookalikes and retargeting on your own buyers — we sell to an audience similar to those who already chose the brand.
Want a steady enquiry flow from a single channel?
We will build lookalikes and retargeting on your own buyers — so a single channel delivers a predictable enquiry flow. Leave your name and number — we will review your situation for free.