CyberBar: instead of burning the budget on the «Promote» button — 1763 enquiries
We moved promotion from the «Promote» button to a strategy. The result — 1,763 enquiries and 2,887 new followers.
Get a consultationThe «Promote» button — no strategy, no control
Promotion was run solely through the in-app «Promote» button — with no strategy, no segmentation and no control over the cost of the result. The budget was being spent, yet there was no steady flow of enquiries.
A systematic flow of enquiries instead of random spikes
Increase the number of enquiries coming into Instagram — systematically, not through one-off spikes driven by random boosts.
What we did and why
We built audiences by interests and age and segmented them to fit the budget
The «Promote» button spends money «wherever it lands» — manually built audiences direct the money to the people who actually come to the gaming club, not to random reach.
We optimised under conditions of scarce historical data
At the start there was no sample for the algorithm to learn from, so we ran the campaigns cautiously — we did not let the budget burn during the learning phase. That kept the cost per enquiry under control.
Creatives from the client's materials — reworked for conversion
We used the club's real atmosphere but reworked it for the «message / come in» goal — not a pretty picture, but one built for an enquiry: here the job of the creative is an enquiry, not a like.
The numbers for the period
The «Promote» button burns the budget without a strategy. The same money in an agency's hands delivers a systematic flow of enquiries — the difference is not in the amount, it is in the management.
Are you also pushing the «Promote» button and seeing no result?
We will move promotion from boosting to strategy, build audiences and keep the cost per enquiry under control. Leave your name and number — let's look into your situation together.