SHUKUROV Marketing Group
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Marketing basics 4 апреля 2024 3 min SMG team

What Makes a Performance Agency Different

Performance marketing is marketing for the sake of measurable results. We are not interested in the number of likes and followers; we are interested in how much you invest and what you get in return. We explain how a performance agency differs from a solo specialist.

SMG
SMG team
Performance agency · practitioners, 100+ ad accounts since 2016

What Performance Marketing Is

Performance marketing is marketing whose goal is to achieve measurable results. Our agency is focused on selling services, and we always try to translate everything into numbers. We are not interested in the number of likes and followers. We are interested in how much we invest and what we get in return — including the conversion rate from a potential customer to a successfully closed deal.

Beyond that, we can of course run image campaigns and increase brand awareness at the lowest possible cost to the client, but in most cases what matters to a business is money.

What Sets Us Apart

Certified Specialists

Our employees have been certified and trained by Facebook specialists. As a result, we are among the few who know how the Facebook and Instagram platforms work. We do not need to attempt various tricks hoping that something will work. We know how it works and what needs to be done in different situations.

Accountability

With us, you'll never have your ad specialist disappear on you. We never miss deadlines and do everything as promptly as possible.

Approach to the Client

Every client is a partner to us. Our main principle when working with clients is the client's potential. We do not pursue the goal of earning a one-time profit. Our primary objective is to make money for both us and our clients.

A Large Pool of Resources

Undoubtedly, as a team of specialists, we have far more resources than a solo specialist. And because of our knowledge, we are confident in ourselves and in the quality of our work.

Experience

We work with a variety of projects and advertising budgets — from small businesses to large companies. And to each one we apply a strictly logical approach: all of our work is clearly structured, and we rely only on numbers.

Adaptability

One of the important reasons why people work with us is our unique ability to adapt to different situations. Many market players are unable to adjust to changes. We, on the other hand, believe that any situation is a new opportunity. Most of our clients have multiplied their profits many times over during difficult periods.

Exceptional Specialists

Before joining the team, every specialist not only completes mandatory specialized training but also practises resolving a wide range of real-world work situations. There is a widespread belief that being an advertising specialist is an easy profession. We show and prove that this is not the case.

Anyone can complete the training, but only those who have an innate talent for it are able to apply this knowledge. So, if you lack an analytical mindset, most likely nothing will come of the training.

Want to apply this to your business? See the related service.

Analytics and CRO
SMG
Shukurov Marketing Group team
A performance agency in Baku since 2016. 100+ active clients, $6M in ad budget under management per year. Meta and Google certified. We write from practice, not theory.
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