{"id":3336,"date":"2025-11-24T21:12:26","date_gmt":"2025-11-24T17:12:26","guid":{"rendered":"https:\/\/shukurov.az\/?page_id=3336"},"modified":"2026-02-26T14:56:59","modified_gmt":"2026-02-26T10:56:59","slug":"sozdanie-brendbuka","status":"publish","type":"page","link":"https:\/\/shukurov.az\/az\/sozdanie-brendbuka\/","title":{"rendered":"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0411\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0430"},"content":{"rendered":"
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Brendbuk \u2014 brendinizi tan\u0131nan, g\u00fccl\u00fc v\u0259 pe\u015f\u0259kar ed\u0259n 1 \u00fcslubdur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brendbuk sad\u0259c\u0259 bir s\u0259n\u0259d deyil.<\/strong><\/p>

Bu, \u015firk\u0259tin vizual v\u0259 kommunikasiya \u00fcslubunun qaydalar\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259n sistemdir.<\/p>

Brendbuk ona g\u00f6r\u0259 laz\u0131md\u0131r ki, brendiniz sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259, saytda, reklamlarda, qabla\u015fd\u0131rmada v\u0259 m\u00fc\u015ft\u0259ri il\u0259 b\u00fct\u00fcn t\u0259mas n\u00f6qt\u0259l\u0259rind\u0259 daim eyni s\u0259viyy\u0259d\u0259 keyfiyy\u0259tli g\u00f6r\u00fcns\u00fcn.<\/p>

Shukurov Marketing Group olaraq biz el\u0259 brendbuklar haz\u0131rlay\u0131r\u0131q ki, onlar \u201c\u00f6l\u00fc PDF\u201d kimi qalm\u0131r \u2014 biznesin daha bahal\u0131, g\u00fccl\u00fc v\u0259 stabil g\u00f6r\u00fcnm\u0259sin\u0259 real \u015f\u0259kild\u0259 k\u00f6m\u0259k edir.<\/p>

Brendbuk biznesiniz\u0259 n\u0259 verir<\/span><\/strong><\/p>

1. Tan\u0131nma<\/span><\/strong><\/p>

Brend h\u0259r yerd\u0259 eyni g\u00f6r\u00fcn\u0259nd\u0259, daha tez yadda qal\u0131r.<\/span><\/p>

2. Pe\u015f\u0259kar g\u00f6r\u00fcn\u00fc\u015f<\/span><\/strong><\/p>

Vahid \u00fcslub \u015firk\u0259tin ciddi v\u0259 etibarl\u0131 oldu\u011fu t\u0259\u0259ss\u00fcrat\u0131n\u0131 yarad\u0131r.<\/span><\/p>

3. G\u00fccl\u00fc vizual obraz<\/span><\/strong><\/p>

M\u00fc\u015ft\u0259ri brendinizi r\u0259qibl\u0259r aras\u0131nda asanl\u0131qla se\u00e7\u0259 bilir.<\/span><\/p>

4. Vaxt v\u0259 pul q\u0259na\u0259ti<\/span><\/strong><\/p>

Art\u0131q dizaynerl\u0259r\u0259 \u201cke\u00e7\u0259n d\u0259f\u0259ki kimi et\u201d dem\u0259y\u0259 ehtiyac qalm\u0131r.<\/p>

Ayd\u0131n qaydalar var \u2014 i\u015f daha s\u00fcr\u0259tli v\u0259 daha s\u0259rf\u0259li olur.<\/p>

5. Brendin b\u00f6y\u00fcm\u0259 zaman\u0131 sabitliyi<\/span><\/strong><\/p>

Komanda geni\u015fl\u0259ndikd\u0259, filiallar a\u00e7\u0131ld\u0131qda v\u0259 ya reklam art\u0131r\u0131ld\u0131qda brend h\u0259r yerd\u0259 eyni \u00fcslubu qoruyur.<\/span><\/p>

Shukurov Marketing Group-dan brendbuka daxil olanlar<\/strong><\/p>

1. Loqo v\u0259 onun istifad\u0259si qaydalar\u0131<\/span><\/strong><\/p>

\u2022 <\/span>\u018fsas v\u0259 \u0259lav\u0259 versiyalar<\/span><\/p>

\u2022 <\/span>Qoruyucu zonalar<\/span><\/p>

\u2022 <\/span>B\u00f6y\u00fctm\u0259 qaydalar\u0131<\/span><\/p>

\u2022 <\/span>Yolverilm\u0259z (s\u0259hv) variantlar<\/span><\/p>

2. Korporativ r\u0259ngl\u0259r<\/span><\/strong><\/p>

Tam palitra: Primary, Secondary, Background, Accent.<\/p>

R\u0259ngl\u0259rin h\u0259r yerd\u0259 eyni g\u00f6r\u00fcnm\u0259si \u00fc\u00e7\u00fcn HEX, RGB, CMYK kodlar\u0131n\u0131 g\u00f6st\u0259ririk.<\/span><\/p>

3. Korporativ \u015friftl\u0259r<\/span><\/strong><\/p>

Ba\u015fl\u0131qlar, alt ba\u015fl\u0131qlar, m\u0259tn, akseptl\u0259r \u2014 t\u0259tbiq qaydalar\u0131 il\u0259 birlikd\u0259.<\/p>

4. Korporativ \u00fcslub v\u0259 qrafika<\/span><\/strong><\/p>

Brendin vizual \u00fcslubunu formala\u015fd\u0131ran patternl\u0259r, elementl\u0259r, x\u0259tl\u0259r v\u0259 fiqurlar.<\/span><\/p>

5. Foto v\u0259 video \u00fcslubu<\/strong><\/p>

Vizualar\u0131n nec\u0259 g\u00f6r\u00fcnm\u0259li oldu\u011fu: ab-hava, i\u015f\u0131q, kompozisiya, emal t\u0259rzi.<\/p>

6. T\u0259tbiq n\u00fcmun\u0259l\u0259ri<\/span><\/strong><\/p>

Brendinizin nec\u0259 g\u00f6r\u00fcn\u0259c\u0259yini n\u00fcmun\u0259l\u0259rl\u0259 g\u00f6st\u0259ririk:<\/span><\/p>

\u2022 <\/span>sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259<\/span><\/p>

\u2022 <\/span>saytda<\/span><\/p>

\u2022 <\/span>bannerl\u0259rd\u0259<\/span><\/p>

\u2022 <\/span>vizitkalarda<\/span><\/p>

\u2022 <\/span>prezentasiyalarda<\/span><\/p>

\u2022 <\/span>reklamlarda<\/span><\/p>

7. Brendin tonall\u0131\u011f\u0131 (<\/span>Tone<\/span> of<\/span> Voice<\/span>)<\/span><\/strong><\/p>

Ehtiyac olarsa, kommunikasiya \u00fcslubunu da haz\u0131rlay\u0131r\u0131q:<\/p>

\u2022 <\/span>nec\u0259s\u0259 dan\u0131\u015fmaq<\/span><\/p>

\u2022 <\/span>hans\u0131 ifad\u0259l\u0259rd\u0259n istifad\u0259 etm\u0259k<\/span><\/p>

\u2022 <\/span>hans\u0131 emosiyalar\u0131 \u00f6t\u00fcrm\u0259k<\/span><\/p>

Bu, brendi t\u0259kc\u0259 vizual deyil, m\u0259na bax\u0131m\u0131ndan da vahid edir.<\/span><\/p>

Niy\u0259 brendbuk b\u00f6y\u00fcm\u0259k ist\u0259y\u0259n \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn m\u00fctl\u0259qdir<\/span><\/strong><\/p>

\u2022 <\/span>Vizualdak\u0131 xaosu aradan qald\u0131r\u0131r <\/span>\u0432\u0438\u0437\u0443\u0430\u043b\u0435<\/span><\/p>

\u2022 <\/span>Brendin s\u0259viyy\u0259sini y\u00fcks\u0259ldir<\/span><\/p>

\u2022 <\/span>Marketinqi daha g\u00fccl\u00fc v\u0259 premium edir<\/span><\/p>

\u2022 <\/span>Dizaynerl\u0259rin i\u015fini s\u00fcr\u0259tl\u0259ndirir<\/span><\/p>

\u2022 <\/span>Fran\u00e7ayz v\u0259 filial\u0131 olan brendl\u0259r \u00fc\u00e7\u00fcn ideal h\u0259ll olur<\/span><\/p>

\u2022 <\/span>\u015eirk\u0259tin h\u0259r yerd\u0259 eyni d\u0259r\u0259c\u0259d\u0259 inaml\u0131 g\u00f6r\u00fcnm\u0259sini t\u0259min edir<\/span><\/p>

A\u00e7\u0131q \u015f\u0259kild\u0259: brendbuk kiml\u0259r \u00fc\u00e7\u00fcn x\u00fcsusil\u0259 vacibdir<\/span><\/strong><\/p>

\u2022 Premium g\u00f6r\u00fcnm\u0259k ist\u0259y\u0259n \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn<\/p>

\u2022 \u00c7ox sayda reklam material\u0131 olan biznesl\u0259r \u00fc\u00e7\u00fcn<\/p>

\u2022 Sabitlik v\u0259 tan\u0131nma ist\u0259y\u0259n brendl\u0259r \u00fc\u00e7\u00fcn<\/p>

\u2022 H\u0259r dizaynerin i\u015fi \u201c\u00f6z \u00fcslubunda\u201d etm\u0259sind\u0259n yorulanlar \u00fc\u00e7\u00fcn<\/p>

\u2022 Bazara yeni \u00e7\u0131xan \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn<\/p>

N\u0259tic\u0259 olaraq siz \u0259ld\u0259 edirsiniz<\/span><\/strong><\/p>

\u2022\tTam brendbuk PDF format\u0131nda<\/p>

\u2022\t\u0130st\u0259nil\u0259n dizayner \u00fc\u00e7\u00fcn ayd\u0131n olan korporativ standartlar<\/p>

\u2022\tBrendinizi f\u0259rql\u0259ndir\u0259n vizual sistem<\/p>

\u2022\tVahid \u00fcslub, tan\u0131nma v\u0259 etibar<\/p>

\u2022\tB\u00fct\u00fcn kanallarda pe\u015f\u0259kar \u015firk\u0259t imici<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Bizim keysl\u0259rimiz<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130\u015fl\u0259diyimiz layih\u0259l\u0259r v\u0259 \u0259ld\u0259 edilmi\u015f n\u0259tic\u0259l\u0259r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"PUMA\"\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

PUMA<\/h2>\r\n\t\t\t\t\t\t
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24+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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1.5$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"PARKCINEMA\"\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

PARKC\u0130NEMA<\/h2>\r\n\t\t\t\t\t\t
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6+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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1.7$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"BTB\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

Bank BTB<\/h2>\r\n\t\t\t\t\t\t
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9+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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0.5$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"SeaBreeze\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

SeaBreeze Real Estate<\/h2>\r\n\t\t\t\t\t\t
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15+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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9.8$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tB\u00fct\u00fcn keysl\u0259r\u0259 baxmaq<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/a><\/figure>

SMM<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Ads <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Youtube Ads <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/a><\/figure>

Loqo yarad\u0131lmas\u0131 <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Billboard reklam\u0131<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meta Ads <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiktok<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Snapchat<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Biz h\u0259m\u00e7inin, t\u0259klif edirik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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