{"id":1977,"date":"2024-05-23T12:57:43","date_gmt":"2024-05-23T12:57:43","guid":{"rendered":"https:\/\/shukurov.az\/?page_id=1977"},"modified":"2026-03-14T20:14:00","modified_gmt":"2026-03-14T16:14:00","slug":"facebook-instagram","status":"publish","type":"page","link":"https:\/\/shukurov.az\/az\/facebook-instagram\/","title":{"rendered":"\u0422\u0430\u0440\u0433\u0435\u0442\u043e\u043b\u043e\u0433 \u0432 Facebook \u0438 Instagram."},"content":{"rendered":"
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Meta Ads \u2014 Facebook v\u0259 Instagram reklamlar\u0131 il\u0259 m\u00fc\u015ft\u0259ri g\u0259tir\u0259n v\u0259 biznesi b\u00f6y\u00fcd\u0259n sistemdir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/p>

Meta<\/span> Ads<\/span> \u2014 <\/span>lid c\u0259lb etm\u0259k, sat\u0131\u015f art\u0131rmaq <\/span>v\u0259 brendi<\/span>inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn ideal sistemdir.<\/span><\/strong><\/p>

H\u0259r \u015fey d\u00fczg\u00fcn qurulduqda, bu sistem sosial \u015f\u0259b\u0259k\u0259l\u0259ri daimi m\u00fc\u015ft\u0259ri ax\u0131n\u0131na \u00e7evirir.<\/span><\/p>

Biz Shukurov Marketing Group olaraq Meta Ads-i tam bir marketinq ma\u015f\u0131n\u0131 kimi qururuq: a\u011f\u0131ll\u0131 auditoriyalar, g\u00fccl\u00fc kreativl\u0259r, d\u0259qiq analitika v\u0259 i\u015fl\u0259k sat\u0131\u015f mexanizmi il\u0259.<\/p>

Meta Ads <\/span>-\u0259 n\u0259l\u0259r<\/span> daxildir<\/strong><\/p>

Instagram reklamlar\u0131<\/strong><\/p>

\u2022 <\/span>Lent reklamlar\u0131<\/span><\/p>

\u2022 <\/span>Story reklamlar\u0131<\/span><\/p>

\u2022 <\/span>Reels<\/span> Ads<\/span><\/p>

\u2022 <\/span>Lidd formalar<\/span><\/p>

\u2022 <\/span>Sat\u0131\u015f m\u0259qs\u0259dli postlar\u0131n ir\u0259li \u00e7\u0259kilm\u0259si <\/span>\u00ab<\/span>\u043e\u0445\u0432\u0430\u0442\u0430<\/span>\u00bb<\/span><\/p>

Instagram m\u0259hsulu tez g\u00f6st\u0259rm\u0259k v\u0259 ist\u0259k yaratmaq \u00fc\u00e7\u00fcn \u0259n g\u00fccl\u00fc al\u0259tdir.<\/p>

Facebook reklamlar\u0131<\/strong><\/p>

\u2022 <\/span>Klassik kampaniyalar<\/span><\/p>

\u2022 <\/span>Ofer reklamlar\u0131 <\/span>\u043e\u0444\u0444\u0435\u0440\u043e\u0432<\/span><\/p>

\u2022 <\/span>B2C v\u0259 B2B \u00fc\u00e7\u00fcn seqmentasiya<\/span><\/p>

\u2022 <\/span>Sayt v\u0259 video \u00fcz\u0259rind\u0259n remarketinq<\/span><\/p>

Facebook<\/span> Facebook sayta y\u00fcks\u0259k keyfiyy\u0259tli lid v\u0259 trafiki y\u00f6n\u0259ltm\u0259k \u00fc\u00e7\u00fcn \u00e7ox g\u00fccl\u00fc vasit\u0259dir. <\/span>lid bazas\u0131<\/span> \u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/span><\/p>

Auditoriya il\u0259 i\u015fl\u0259m\u0259k<\/span><\/strong><\/p>

Retargeting<\/span><\/strong><\/p>

Art\u0131q maraq g\u00f6st\u0259rmi\u015f insanlar\u0131 geri qaytar\u0131r\u0131q:<\/span><\/p>

\u2022 <\/span>sayt ziyar\u0259t\u00e7il\u0259ri<\/span><\/p>

\u2022 <\/span>video izl\u0259y\u0259nl\u0259r<\/span><\/p>

\u2022 <\/span>direct yazanlar<\/span><\/p>

\u2022 <\/span>reklama reaksiya ver\u0259nl\u0259r<\/span><\/p>

\u2022 <\/span>s\u0259b\u0259t\u0259 m\u0259hsul \u0259lav\u0259 ed\u0259nl\u0259r<\/span><\/p>

\u2022 <\/span>abun\u0259\u00e7il\u0259r<\/span><\/p>

Retargeting \u2014 sat\u0131\u015f \u00fc\u00e7\u00fcn \u0259n ucuz v\u0259 \u0259n effektiv m\u0259nb\u0259dir. Biz al\u0131\u015fa y\u00f6nl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259\u00e7ini add\u0131m-add\u0131m isinl\u0259\u015fdir\u0259n toxunu\u015f z\u0259ncirl\u0259ri qururuq.<\/p>

Look-alike auditoriyalar\u0131<\/strong><\/p>

A\u015fa\u011f\u0131dak\u0131lara b\u0259nz\u0259r insanlar\u0131 tap\u0131b, auditotiyan\u0131 yarad\u0131r\u0131q<\/span><\/p>

\u2022 <\/span>m\u00fc\u015ft\u0259ri bazas\u0131<\/span><\/p>

\u2022 <\/span>lid <\/span>bazas\u0131<\/span><\/p>

\u2022 <\/span>sayt trafiki<\/span><\/p>

\u2022 <\/span>profil abun\u0259\u00e7il\u0259ri<\/span><\/p>

\u2022 <\/span>video izl\u0259yicil\u0259ri<\/span><\/p>

Meta bu insanlar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edir v\u0259 onlar\u0131n maraqlar\u0131na, h\u0259r\u0259k\u0259tl\u0259rin\u0259 v\u0259 v\u0259rdi\u015fl\u0259rin\u0259 b\u0259nz\u0259r auditoriya tap\u0131r.<\/p>

Look-alike \u2014 sat\u0131\u015flar\u0131 s\u00fcr\u0259tl\u0259 miqyasland\u0131rma\u011f\u0131n \u0259n g\u00fccl\u00fc \u00fcsullar\u0131ndan biridir.<\/p>

Meta Ads il\u0259 sayt reklam\u0131<\/strong><\/p>

Motivasiyal\u0131 trafiki sayta g\u0259tir\u0259n v\u0259 onu m\u00fcraci\u0259t\u0259 \u00e7evir\u0259n kampaniyalar qururuq.<\/span><\/p>

\u0130stifad\u0259 edirik:<\/span><\/p>

\u2022 <\/span>konversiya<\/span><\/p>

\u2022 <\/span>trafik<\/span><\/p>

\u2022\tevent-based retargeting<\/p>

\u2022 <\/span>Pixel + Conversions API <\/span>Conversions<\/span><\/p>

\u2022 <\/span>dinamik elanlar<\/span><\/p>

Bu, sistemin \u00f6yr\u0259nm\u0259sin\u0259, lid d\u0259y\u0259rinin azalmas\u0131na v\u0259 reklam\u0131n alma ehtimal\u0131 \u0259n y\u00fcks\u0259k olan insanlara g\u00f6st\u0259rilm\u0259sin\u0259 imkan verir.<\/p>

M\u0259hsul kataloqu \u00fcz\u0259rind\u0259n onlayn ma\u011fazalar\u0131n reklam\u0131<\/span><\/strong><\/p>

E-commerce \u00fc\u00e7\u00fcn kataloq reklamlar\u0131n\u0131 t\u0259nziml\u0259yirik:<\/p>

\u2022 <\/span>m\u0259hsullar y\u00fckl\u0259nir<\/span><\/p>

\u2022 <\/span>avtomatik elanlar qurulur<\/span><\/p>

\u2022 <\/span>dinamik remarketinq edilir (insanlara m\u0259hz o m\u0259hsul g\u00f6st\u0259rilir ki, o bu m\u0259hsula daha \u00f6nc\u0259 bax\u0131b)<\/span><\/p>

\u2022 <\/span>m\u0259hsul kartlar\u0131 sat\u0131\u015f y\u00f6n\u00fcml\u00fc haz\u0131rlan\u0131r <\/span>\u0432\u0438\u0437\u0443\u0430\u043b\u044b<\/span><\/p>

\u2022 <\/span>g\u00f6st\u0259rilm\u0259 qaydalar\u0131n\u0131n test edilm\u0259si<\/span><\/p>

Kataloq \u2014 Instagram v\u0259 Facebook-dak\u0131 onlayn ma\u011fazalar \u00fc\u00e7\u00fcn \u0259n g\u00fccl\u00fc sat\u0131\u015f al\u0259tidir.<\/p>

T\u0259dbiql\u0259rin reklam\u0131<\/span><\/strong><\/p>

Biz el\u0259 Meta Ads kampaniyalar\u0131 i\u015f\u0259 sal\u0131r\u0131q ki, onlar:<\/p>

\u2022 <\/span>y\u00fckl\u0259m\u0259l\u0259r g\u0259tirir<\/span><\/p>

\u2022 <\/span>qura\u015fd\u0131rmaya optimalla\u015fd\u0131r\u0131l\u0131r<\/span><\/p>

\u2022 Qeydiyyata q\u0259d\u0259r auditotiyan\u0131 isidir<\/p>

\u2022\tApp retargeting il\u0259 insanlar\u0131 geri qaytar\u0131r<\/p>

X\u00fcsusil\u0259 oyun, maliyy\u0259 v\u0259 servis t\u0259tbiql\u0259ri \u00fc\u00e7\u00fcn daha t\u0259sirlidir.<\/span><\/p>

Meta Ads-d\u0259 n\u0259tic\u0259ni nec\u0259 yarad\u0131r\u0131q<\/strong><\/p>

1. Strategiya<\/span><\/strong><\/p>

Mexanizm qururuq: soyuq \u2192 istil\u0259\u015fm\u0259 \u2192 retargeting \u2192 darlama \u2192 sat\u0131\u015f.<\/p>

2. G\u00fccl\u00fc kreativl\u0259r<\/span><\/strong><\/p>

Video, foto, UGC-kontent v\u0259 animasiyalar \u2014 diqq\u0259t \u00e7\u0259k\u0259n v\u0259 CTR-i art\u0131ran formatlard\u0131r<\/p>

3.\tAuditoriya v\u0259 vizual testl\u0259r<\/span><\/strong><\/p>

10-larla auditoriyan\u0131, hipotezan\u0131, vizuallar\u0131 v\u0259 payla\u015f\u0131mlar\u0131 test edirik.<\/p>

4. G\u00fcnl\u00fck optimizasiya<\/span><\/strong><\/p>

Z\u0259if kombinasiya v\u0259 d\u0259stl\u0259ri s\u00f6nd\u00fcr\u00fcr, daha yax\u015f\u0131lar\u0131n\u0131 g\u00fccl\u0259ndirir v\u0259 n\u0259tic\u0259nin d\u0259y\u0259rini (qiym\u0259tini) a\u015fa\u011f\u0131 sal\u0131r\u0131q.<\/span><\/p>

5.\tTam \u015f\u0259ffaf analitika<\/span><\/strong><\/p>

Siz ayd\u0131n \u015f\u0259kild\u0259 g\u00f6r\u00fcrs\u00fcn\u00fcz:<\/span><\/p>

\u2022 <\/span>m\u00fcraci\u0259tin (lead-in) d\u0259y\u0259rini<\/span><\/p>

\u2022 <\/span>sat\u0131\u015f\u0131n hans\u0131 m\u0259nb\u0259d\u0259n g\u0259ldiyini<\/span><\/p>

\u2022 <\/span>hans\u0131 auditoriyalar\u0131n i\u015fl\u0259diyini<\/span><\/p>

\u2022 <\/span>hans\u0131 formatlar\u0131n qazanc g\u0259tirdiyini<\/span><\/p>

D\u00fcr\u00fcst \u015f\u0259kild\u0259: Meta Ads hans\u0131 hallarda i\u015fl\u0259mir<\/strong><\/p>

\u2022 <\/span>B\u00fcdc\u0259 \u00e7ox azd\u0131rsa<\/span><\/p>

\u2022\tOfer z\u0259if v\u0259 ya anla\u015f\u0131lan deyils\u0259<\/p>

\u2022 <\/span>Sayt konversiyas\u0131zd\u0131rsa<\/span><\/p>

\u2022 <\/span>Biznesin ayd\u0131n sistemi yoxdursa<\/span><\/p>

Biz bunu d\u0259rhal deyirik \u2014 b\u00fcdc\u0259nin bo\u015f yer\u0259 x\u0259rcl\u0259nm\u0259m\u0259si \u00fc\u00e7\u00fcn.<\/p>

Shukurov Marketing Group il\u0259 Meta Ads-d\u0259n n\u0259 \u0259ld\u0259 edirsiniz<\/strong><\/p>

\u2022 Stabil lead ax\u0131n\u0131<\/p>

\u2022 <\/span>Daha a\u015fa\u011f\u0131 lid qiym\u0259ti<\/span><\/p>

\u2022 <\/span>Sat\u0131\u015f art\u0131m\u0131<\/span><\/p>

\u2022 <\/span>Miqyas art\u0131m\u0131na uy\u011fun reklam kampaniyalar\u0131<\/span><\/p>

\u2022 <\/span>Facebook v Instagramdan real m\u00fc\u015ft\u0259ril\u0259r <\/span>Instagram<\/span> \u0438 <\/span>Facebook<\/span><\/p>

\u2022 <\/span>D\u0259rin sat\u0131\u015f mexanizmi, g\u00fccl\u00fc retarget <\/span>\u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442<\/span><\/p>

\u2022 <\/span>Etibarl\u0131 brend imici<\/span><\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u0130\u015fl\u0259diyimiz layih\u0259l\u0259r v\u0259 \u0259ld\u0259 edilmi\u015f n\u0259tic\u0259l\u0259r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"PUMA\"\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

PUMA<\/h2>\r\n\t\t\t\t\t\t
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24+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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1.5$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"PARKCINEMA\"\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

PARKC\u0130NEMA<\/h2>\r\n\t\t\t\t\t\t
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6+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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1.7$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"BTB\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

Bank BTB<\/h2>\r\n\t\t\t\t\t\t
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9+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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0.5$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t

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\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\"SeaBreeze\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t

SeaBreeze Real Estate<\/h2>\r\n\t\t\t\t\t\t
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15+<\/p>\r\n\t\t\t\t\t\t\t\t

ay \u0259m\u0259kda\u015fl\u0131q<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t

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9.8$<\/p>\r\n\t\t\t\t\t\t\t\t

Bir lidin qiym\u0259ti<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tB\u00fct\u00fcn keysl\u0259r\u0259 baxmaq<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Google Ads <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Youtube Ads <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Billboard reklam\u0131<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiktok<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Snapchat<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meta Ads \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook \u0438 Instagram, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 Meta Ads \u2014 \u044d\u0442\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"services":[],"class_list":["post-1977","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n\u0420\u0435\u043a\u043b\u0430\u043c\u0430 Instagram | \u0422\u0430\u0440\u0433\u0435\u0442\u043e\u043b\u043e\u0433 \u0411\u0430\u043a\u0443<\/title>\n<meta name=\"description\" content=\"\u0412\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook \u0438 Instagram? 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