{"id":1767,"date":"2024-04-03T10:16:27","date_gmt":"2024-04-03T10:16:27","guid":{"rendered":"https:\/\/shukurov.az\/?post_type=news&p=1767"},"modified":"2025-04-16T16:35:41","modified_gmt":"2025-04-16T12:35:41","slug":"pochemu-vazhno-ispolzovat-pohozhuyu-auditoriyu-v-reklame","status":"publish","type":"news","link":"https:\/\/shukurov.az\/az\/news\/pochemu-vazhno-ispolzovat-pohozhuyu-auditoriyu-v-reklame\/","title":{"rendered":"Reklam zaman\u0131 niy\u0259 ox\u015far auditoriya istifad\u0259 etm\u0259k \u00f6n\u0259mlidir?"},"content":{"rendered":"
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Reklam zaman\u0131 niy\u0259 ox\u015far auditoriya istifad\u0259 etm\u0259k \u00f6n\u0259mlidir?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Facebook qaydalar\u0131na g\u00f6r\u0259, bir biznes \u00fc\u00e7\u00fcn bir reklam hesab\u0131ndan istifad\u0259 etm\u0259k h\u00fcququnuz var. Reklam hesab\u0131n\u0131n \u00f6z\u00fc reklam hesab\u0131n\u0131n performans\u0131n\u0131, reklama cavab ver\u0259n auditoriyan\u0131 \nyadda saxlamaq v\u0259 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn unikal funksiyaya (s\u00fcni intellekt\u0259) malikdir. Bel\u0259likl\u0259, \u00f6yr\u0259nm\u0259 t\u0259kc\u0259 reklam qrupu s\u0259viyy\u0259sind\u0259 deyil, h\u0259m d\u0259 reklam hesab\u0131 s\u0259viyy\u0259sind\u0259 ba\u015f verir.<\/p>

B\u0259nz\u0259r auditoriyalardan istifad\u0259nin \u0259h\u0259miyy\u0259tini daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn bir n\u00fcmun\u0259 g\u0259tir\u0259k. T\u0259s\u0259vv\u00fcr ed\u0259k ki, siz g\u00fcl ma\u011fazas\u0131n\u0131n sahibisiniz. V\u0259 siz reklam\u0131 i\u015f\u0259 sald\u0131n\u0131z, \nauditoriyan\u0131z\u0131 ya\u015fa, cins\u0259 v\u0259 maraqlara g\u00f6r\u0259 se\u00e7diniz (t\u0259\u015fviq d\u00fcym\u0259si v\u0259 ya reklam hesab\u0131 vasit\u0259sil\u0259 f\u0259rqi yoxdur). \u0130lk reklam kampaniyas\u0131 ba\u015fland\u0131\u011f\u0131 andan \u00f6yr\u0259nm\u0259 prosesi reklam \nqrupu v\u0259 b\u00fct\u00f6vl\u00fckd\u0259 reklam hesab\u0131 s\u0259viyy\u0259sind\u0259 ba\u015flay\u0131r.<\/p>

Reklam testd\u0259n ke\u00e7diyi andan reklam qrupu \u00fczr\u0259 \u00f6yr\u0259nm\u0259 m\u0259rh\u0259l\u0259si ba\u015flay\u0131r.<\/p>

Bu n\u0259 dem\u0259kdir? Tutaq ki, siz reklamdan 20 unikal m\u0259qs\u0259dli h\u0259r\u0259k\u0259t alm\u0131s\u0131n\u0131z. Reklam qrupu bu insanlar\u0131n ortaq c\u0259h\u0259tl\u0259rini ara\u015fd\u0131r\u0131r: maraqlar\u0131, cinsl\u0259ri, bu unikal h\u0259r\u0259k\u0259tl\u0259rin hans\u0131 \nyerl\u0259\u015fdirm\u0259d\u0259n qaynaqland\u0131\u011f\u0131n\u0131, istifad\u0259\u00e7i davran\u0131\u015f modell\u0259rini. Ancaq \u00f6yr\u0259nm\u0259 prosesi h\u0259l\u0259 bitm\u0259yib. Standart olaraq, platforma \u00f6yr\u0259nm\u0259 m\u0259rh\u0259l\u0259sini tamamlamaq \u00fc\u00e7\u00fcn 50 unikal \nh\u0259r\u0259k\u0259t t\u0259l\u0259b edir.<\/p>

B\u0259z\u0259n bu r\u0259q\u0259m daha az, b\u0259z\u0259n daha \u00e7ox olur - bu, unikal istifad\u0259\u00e7il\u0259rin bir-birin\u0259 n\u0259 q\u0259d\u0259r ox\u015far olmas\u0131ndan as\u0131l\u0131d\u0131r. M\u0259s\u0259l\u0259n, \u0259g\u0259r 50 unikal h\u0259r\u0259k\u0259t olubsa v\u0259 platforma onlar\naras\u0131nda ortaq he\u00e7n\u0259 tapmay\u0131bsa, onda \u00f6yr\u0259nm\u0259 prosesi davam ed\u0259c\u0259k. \u00d6yr\u0259nm\u0259 m\u0259rh\u0259l\u0259sind\u0259n sonra reklam qruplar\u0131n\u0131n n\u0259tic\u0259l\u0259ri ad\u0259t\u0259n stabill\u0259\u015fir, tam \u00f6yr\u0259dilir v\u0259 siz art\u0131q stabil n\u0259tic\u0259l\u0259r \n\u0259ld\u0259 edirsiniz. AMMA!<\/p>

Platforma mexanizmin\u0259 v\u0259 statistikaya baxsan\u0131z, yava\u015f-yava\u015f art\u0131m g\u00f6r\u0259c\u0259ksiniz. M\u0259s\u0259l\u0259 ondad\u0131r ki, reklam\u0131n\u0131z reklam qrupunuzla qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olan auditoriyaya yenid\u0259n \ng\u00f6st\u0259rilm\u0259y\u0259 ba\u015flay\u0131r v\u0259 eyni zamanda sizin ox\u015far auditoriyan\u0131za da g\u00f6st\u0259rilir. Yeni reklam kampaniyas\u0131na ba\u015flad\u0131qda, reklamlar art\u0131q avtomatik \u0259sas\u0259n isti v\u0259 ox\u015far auditoriyaya g\u00f6st\u0259ril\u0259c\u0259k.<\/p>

N\u0259tic\u0259d\u0259, gec-tez reklam hesab\u0131n\u0131n performans\u0131 pisl\u0259\u015fm\u0259y\u0259 ba\u015flay\u0131r v\u0259 yeni m\u00fc\u015ft\u0259ril\u0259rin ax\u0131n\u0131 azal\u0131r - \u00e7\u00fcnki eyni auditoriya il\u0259 i\u015fl\u0259yirsiniz. Buna g\u00f6r\u0259 d\u0259 \u0259n vacib qaydalardan biri avtonom \n\u015f\u0259kild\u0259 ox\u015far v\u0259 isti auditoriyalar\u0131n yarad\u0131lmas\u0131, el\u0259c\u0259 d\u0259 loyal istifad\u0259\u00e7il\u0259rl\u0259 \u00fcnsiyy\u0259t strategiyas\u0131n\u0131n qurulmas\u0131d\u0131r.<\/p>

H\u0259m\u00e7inin, auditoriyalar\u0131n istisnalar\u0131n\u0131 da unutmamaq laz\u0131md\u0131r. Bu m\u0259qam\u0131 n\u0259z\u0259r\u0259 almasan\u0131z, reklam qruplar\u0131n\u0131z \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u0259c\u0259k. N\u0259tic\u0259d\u0259, reklam hesab\u0131n\u0131n gigiyenas\u0131 pozulacaq.\nAuditoriyalar \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u0259nd\u0259 \u200b\u200bsiz \u00f6z\u00fcn\u00fczl\u0259 r\u0259qab\u0259t apar\u0131rs\u0131n\u0131z v\u0259 n\u0259tic\u0259d\u0259 reklam qruplar\u0131ndan biri g\u00f6zl\u0259nil\u0259n q\u0259d\u0259r bax\u0131\u015f ala bilmir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Facebook Pixel. Adi v\u0259 geni\u015f konfiqurasiyan\u0131n f\u0259rqi<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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CJM n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Reklam zaman\u0131 niy\u0259 ox\u015far auditoriya istifad\u0259 etm\u0259k \u00f6n\u0259mlidir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Performance agentliyinin \u00f6z\u0259lliyi n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Reklam effektiv deil. S\u0259b\u0259b n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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UI\/UX n\u0259dir, sat\u0131\u015flara v\u0259 reklam\u0131n n\u0259tic\u0259sin\u0259 nec\u0259 t\u0259sir g\u00f6st\u0259rir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n \n

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