{"id":1765,"date":"2024-04-02T10:16:08","date_gmt":"2024-04-02T10:16:08","guid":{"rendered":"https:\/\/shukurov.az\/?post_type=news&p=1765"},"modified":"2025-04-16T16:39:23","modified_gmt":"2025-04-16T12:39:23","slug":"chto-takoe-cjm","status":"publish","type":"news","link":"https:\/\/shukurov.az\/az\/news\/chto-takoe-cjm\/","title":{"rendered":"CJM n\u0259dir?"},"content":{"rendered":"
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CJM n\u0259dir?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customer journey map (CJM) - m\u0259hsula ehtiyac yarand\u0131\u011f\u0131 andan onun al\u0131nmas\u0131na q\u0259d\u0259r m\u00fc\u015ft\u0259rinin yolunun vizualla\u015fd\u0131r\u0131lmas\u0131d\u0131r. Adi bir hunid\u0259n f\u0259rqli olaraq, o, yaln\u0131z m\u00fc\u0259yy\u0259n bir resurs daxilind\u0259 deyil, m\u00fc\u015ft\u0259rinin ke\u00e7diyi b\u00fct\u00fcn yolu n\u0259z\u0259r\u0259 al\u0131r. Bel\u0259likl\u0259 siz m\u00fc\u015ft\u0259ril\u0259riniz haqq\u0131nda daha geni\u015f m\u0259lumat \u0259ld\u0259 ed\u0259 v\u0259 m\u00f6vcud \u0259laq\u0259 n\u00f6qt\u0259l\u0259rini qiym\u0259tl\u0259ndir\u0259 bil\u0259rsiniz. D\u00fczg\u00fcn qurulmu\u015f CJM-\u0259 say\u0259sind\u0259, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 reklam strategiyas\u0131n\u0131 d\u00fc\u015f\u00fcn\u0259 v\u0259 formala\u015fd\u0131ra bil\u0259rsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tYuxar\u0131da CJM-in bir n\u00fcmun\u0259sidir. G\u0259lin onu t\u0259hlil ed\u0259k. Bir ki\u015fi soyuducu almaq ist\u0259yir. Onun buna ehtiyac\u0131 yaran\u0131r. O n\u0259 edir? Onun ilk add\u0131mlar\u0131 Google-da m\u0259hsul axtarmaq, \u0259n yax\u015f\u0131 soyuducular\u0131n r\u0259yl\u0259rin\u0259 baxmaq, saytlarda axtar\u0131\u015f etm\u0259k v\u0259 m\u00fcxt\u0259lif modell\u0259rin qiym\u0259tl\u0259rin\u0259 baxmaqd\u0131r. Bu m\u0259rh\u0259l\u0259d\u0259 siz art\u0131q istifad\u0259\u00e7iy\u0259 reklam g\u00f6st\u0259r\u0259 bil\u0259rsiniz. Bu m\u0259rh\u0259l\u0259d\u0259 \u0259sas \u00fcst\u00fcnl\u00fck ondan ibar\u0259tdir ki, biz isti auditoriya il\u0259 qar\u015f\u0131la\u015f\u0131r\u0131q. Bir istifad\u0259\u00e7i sayt\u0131m\u0131z\u0131 ziyar\u0259t etdikd\u0259n sonra biz bunu Facebook Pixel v\u0259 Google Analytics vasit\u0259si il\u0259 qeyd\u0259 al\u0131r\u0131q. Bundan sonra istifad\u0259\u00e7inin hans\u0131 m\u0259rh\u0259l\u0259d\u0259 olmas\u0131ndan as\u0131l\u0131 olaraq daha \u00e7ox ona h\u0259d\u0259fl\u0259nmi\u015f reklam g\u00f6st\u0259r\u0259 bil\u0259rik. H\u0259m\u00e7inin, marketinq qrupu istifad\u0259\u00e7inin m\u0259hsulu almaq q\u0259rar\u0131na g\u0259lm\u0259si \u00fc\u00e7\u00fcn n\u0259 q\u0259d\u0259r vaxt laz\u0131m oldu\u011funu t\u0259hlil ed\u0259 bil\u0259r. Buna \u0259saslanaraq, arzu olunan al\u0131\u015f\u0131 almaq \u00fc\u00e7\u00fcn reklam\u0131n n\u0259 q\u0259d\u0259r vaxt g\u00f6st\u0259rm\u0259k laz\u0131m oldu\u011fu ayd\u0131n olacaq. N\u00f6vb\u0259ti variantda m\u00fcmk\u00fcnd\u00fcr. T\u0259s\u0259vv\u00fcr ed\u0259k ki, bir \u015f\u0259xs sayta daxil olduqdan sonra ilk 5 g\u00fcnd\u0259 bir n\u00f6v reklam g\u00f6r\u00fcr, sonrak\u0131 5 g\u00fcnd\u0259 ba\u015fqa c\u00fcr, sonra is\u0259 f\u0259qli \u00fc\u00e7\u00fcnc\u00fc reklam. C\u0259lbedici olmaq \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n m\u0259hsullara 15% endirim t\u0259klif ed\u0259 bil\u0259rsiniz (ad\u0259t\u0259n bunlar istifad\u0259\u00e7il\u0259rin maraqland\u0131\u011f\u0131 m\u0259hsullard\u0131r). Bel\u0259likl\u0259, bu x\u0259rit\u0259y\u0259 \u0259saslanaraq, istifad\u0259\u00e7iy\u0259 reklam\u0131 nec\u0259 v\u0259 harada g\u00f6st\u0259r\u0259c\u0259yimizi planlaya bil\u0259rik. \u0130lkin m\u0259rh\u0259l\u0259d\u0259 bu, YouTube, Google ola bil\u0259r. Sayta daxil olub m\u0259hsul kart\u0131na baxd\u0131qdan sonra is\u0259 \u2013 Facebook, Instagram. B\u00fct\u00fcn bunlar yaln\u0131z Facebook Pixel d\u00fczg\u00fcn qura\u015fd\u0131r\u0131ld\u0131qda m\u00fcmk\u00fcnd\u00fcr. Bel\u0259likl\u0259, h\u0259r il bel\u0259 m\u00fcraci\u0259ti olan 1000 n\u0259f\u0259rd\u0259n biz 100 yox, 300 sat\u0131\u015fa s\u0259b\u0259b ola bil\u0259rik. \u0130st\u0259nil\u0259n brendl\u0259 i\u015fl\u0259y\u0259rk\u0259n bu v\u0259 ya dig\u0259r \u015f\u0259kild\u0259 x\u0259rit\u0259 qurma\u011fa \u00e7al\u0131\u015f\u0131r\u0131q. \u018fsas v\u0259zif\u0259miz reklam platformalar\u0131n\u0131 marketinq modelin\u0259, m\u00fc\u015ft\u0259rinin CJM-n\u0259 (\u0259g\u0259r varsa) uy\u011funla\u015fd\u0131rmaq, m\u00fc\u0259yy\u0259n kreativl\u0259rin keyfiyy\u0259tini qiym\u0259tl\u0259ndirm\u0259k v\u0259 maksimum effektivlikl\u0259 reklam strategiyas\u0131 qurmaqd\u0131r. M\u0259qs\u0259dimiz reklam b\u00fcdc\u0259sini m\u00fcmk\u00fcn q\u0259d\u0259r s\u0259m\u0259r\u0259li x\u0259rcl\u0259m\u0259kdir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Facebook Pixel. Adi v\u0259 geni\u015f konfiqurasiyan\u0131n f\u0259rqi<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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CJM n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Reklam zaman\u0131 niy\u0259 ox\u015far auditoriya istifad\u0259 etm\u0259k \u00f6n\u0259mlidir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Performance agentliyinin \u00f6z\u0259lliyi n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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Reklam effektiv deil. S\u0259b\u0259b n\u0259dir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n \n

\n \n \"\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\n
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UI\/UX n\u0259dir, sat\u0131\u015flara v\u0259 reklam\u0131n n\u0259tic\u0259sin\u0259 nec\u0259 t\u0259sir g\u00f6st\u0259rir?<\/p>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n \n

<\/div>\n <\/div>\n\t\t\t\t<\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-1765","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CJM? | SHUKUROV.AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shukurov.az\/az\/news\/chto-takoe-cjm\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CJM? | SHUKUROV.AZ\" \/>\n<meta property=\"og:description\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CJM? 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